One investment.

Stronger alignment.

Higher performance.

Sustainable growth.

We align leadership, strategy and culture to build competitive advantage, maximise stakeholder value and deliver lasting results.

Wim Van Domburg and Pascal Droogers: Impact Facilitators and Change Strategists

Does your organisation turn vision into action and results?


You are driven by purpose and regularly communicate your vision with passion. Your strategy sets a clear direction, aimed at creating customer value and competitive advantage through customer intimacy, product leadership or operational excellence.  You have crafted a unique and compelling value proposition, supported by a coherent operating model and organisational capabilities. However, have you also equally invested in developping the right culture and leadership?


Customer intimacy, product leadership and operational excellence,   require a different DNA, a distinctive way of being, thinking and working. Culture and leadership - based on strong values and effective behaviour - underpin your strategic choices and make them real. One cannot do without the other. Without developping the right values and behaviours, it will be difficult to turn your vision into effective action. Without investing in culture and leadership, it will be impossible to turn action into sustainable peformance and results.


High performance happens when leaders, strategy, and culture fire in sync:


  • Leaders light the way with vision and conviction.
  • Strategy turns vision into direction.
  • Culture turns direction into unstoppable action.


As change strategists, we have experienced that many companies (over)focus on strategy, yet underinvest in culture. This imbalance ultimately drains execution power, slows performance, and limits growth.


You can have the sharpest strategy, but if your culture is blunt, it won’t cut. So, do your culture and leadership truly reinforce your strategy, or not?


Our Offering

We facilitate to align leadership, strategy and culture into one unstoppable engine driving performance, growth and lasting impact.

About Us

Great leaders with clear strategies inspire, but strong cultures make them real.

High performance needs leaders, strategy and culture to be fully aligned.  Culture provides the behavioural backbone for strategy execution. It should be designed to enable collaboration and innovation, while reinforcing commitment and accountability.


Many cultures are not consciously designed, nor actively managed, leaving strategy vulnerable. Too often, leaders see strategy as the need-to-do and culture as the nice-to-do. Yet for stakeholders across the organisation, culture is the essence of how work gets done.


Culture is a key differentiator  to turn plans from slides into wins on the ground. Leaders create clarity and courage ; strategy is the plan to win ; culture is how the winning gets done. When culture and strategy move in harmony, execution becomes unstoppable.


They need to fire in sync to create customer value, build competitive advantage and unlock high performance and sustainable growth.

Culture is a key differentiator for all stakeholders

Talent -  Top people join for a role, but stay for a culture where they can thrive, grow, and belong. Healthy culture turns great people into high performers.

Customers -  Culture shapes how your people solve problems and serve clients. It builds trust, loyalty, and repeat business.

Partners -  Partners align faster and deliver better when your culture is clear, consistent, and trustworthy.

Board of Directors -  Culture signals whether strategy will succeed or stall. Strong culture ensures disciplined execution and long-term vision.

Investors -  Culture drives performance and resilience, making your business a smarter investment.

Regulators -  A culture of integrity reduces risk and makes governance practice, not just policy.

Communities -  Culture turns companies into respected neighbors and responsible citizens.

Future Talent & Academia -  Strong culture attracts the next generation of thinkers and doers. It builds partnerships with institutions that reflect your values.

Wim Van Domburg and Pascal Droogers: Impact Facilitators building solutions

Why do clients call us?


Our clients trust the power of their strategy, but they struggle to act as one. Leadership and teams often don’t collaborate effectively. The result: operational firefighting that never addresses root causes.


They see strategy fail when culture checks out. Misaligned culture directly limits strategy execution, affecting market adaptability, change initiatives, and talent retention.


Our clients understand that strategy only delivers results when culture reinforces it and leaders act as strong role models. They are committed to investing in a strategically aligned culture—the foundation of a winning, resilient organisation.


That’s where we come in.


About Us

What do we deliver?


Through structured programmes, we reinforce alginment and facilitate culture change at all levels the organsiation.  We deliver measurable outcomes  based on specific KPI's, set to reflect your ambitions and context. Over time, moving from misalignment to effective alignment can deliver up to:


  • 4X higher employee engagement  (PwC Global Culture Survey, 2021)
  • 3X higher customer satisfaction (LSA Global Organisational Alignment Research)
  • 72% increase in successful change initiatives (PwC Global Culture Survey, 2021)
  • 50% performance differential compared to industry peers (Harvard Business Review)
  • 58% faster revenue growth (LSA Global Organisational Alignment Research)
  • 42% higher return on equity (Harvard Business Review)


Our Offering

Our ideal clients


  • C-level executives at large companies – responsible for overall strategy, growth, and organisational performance.
  • Business unit leaders –  accountable for turning strategy into measurable results within their units.
  • Functional leaders (Sales, Marketing, Operations, etc.) – operationalising strategy and reinforcing behaviours that drive results.
  • HR & People leaders  – driving engagement, performance and talent retention through a culture that supports strategy.
  • Project Management Offices – focused on governance and delivery of strategic initiatives, ensuring projects are completed on time, on budget and in scope.
  • Change Offices – focused on people and change adoption, ensuring strategic initiatives stick and produce sustainable results.
  • Investors – looking to unlock higher performance and resilience in portfolio companies through aligned culture and leadership.


Contact Us

We facilitate leaders to build high-performing organisations by creating a culture that drives strategy.

Contact Us

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